Aug 02, 2022
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Does it matter when you post on Instagram? The times and days you post on Instagram make all the difference. By choosing the right times to schedule and publish content, you’re far more likely to maximize post engagement and reach. By boosting content engagement and reach, you will earn a healthy return on investment (ROI) for your IG marketing efforts, accelerating the growth of your audience, improving brand awareness, and closing more conversions in the process. So, when is the best time to post on Instagram? Well, this varies slightly according to your niche and industry or the day of the week. But, you can still find an Instagram posting sweet spot. What time are people most on Instagram? The general time for posting content on Instagram—the period that suggest most people are using the platform—is: Wednesday at 11am Friday between 10am and 11am What's the worst day to post on Instagram? In addition to knowing the best time to post on Instagram, it’s also worth discovering the most wasteful day or time to publish content. Armed with this information, you can ensure that your valuable and precious posts aren’t floating around in social media space, consumed by no one. So, without further ado, here’s the worst day to post on Instagram: Sunday, all day (according to a variety of studies, people are minimally engaged for the entire day. It’s probably because people are disconnecting from social and spending quality time with friends and family. Or resting) Best time to post on Instagram by day of the week Now we’re going to break things down a little by telling you the best times to post content by day of the week. While there are best and worst days to post content on Instagram, it’s not always possible to stick to these time slots stringently (doing so will also make your marketing efforts appear a little unbalanced)—fortunately, there is a publishing sweet spot during almost every weekday. Let’s take a look. Best time to post on Monday The best time to post on Monday is 11am to midday. Best time to post on Tuesday The best time to post on Tuesday is 11am to midday. Best time to post on Wednesday The best time to post on Wednesday is 11am to midday. Best time to post on Thursday The best time to post on Thursday is at midday. Best time to post on Friday The best time to post on Friday is 11am to midday. Best time to post on Saturday The best time to post on Saturday is 10am to 1pm. Best time to post on Sunday If you really need to post content on a Sunday, the best time to strike is between 9am and 4pm. Best time to post on Instagram per content Knowing the best times to post and share telemarketing list different forms of Instagram content will help you maximize your social media strategy. So, here is the best time to post on Instagram according to the content medium. For more on ways to engage your audience with dynamic visual content, read our definitive guide to Instagram video formats. Best time to post on Instagram feed The best time to post on an Instagram feed is: Wednesday at 11am Friday between 10am and 11am Best time to post IG reels and IGTV The best time to post IG reels and on IGTV is Mondays and Thursdays at 5am.